One more suggestion:
In the Resources section under Articles you should introduce "Shopping". In this category, members can post self-written articles about their shopping experiences anywhere in India (maybe even abroad?). The article should not be about a shop, but about the experience of shopping - what areas to visit in a city for specific kinds of goods, what would be the ideal time to shop in a particular area, etc. In the article, links can be given to IRC pages of shops in that area.
Let me give an example: suppose I visit Chennai and wander around the streets near Saravanna Stores, where there are vendors from end-to-end. I can describe the types of things sold by these vendors, how to reach the area, etc & give the IRC link to the Saravanna Stores. Also, if there is a major educational institute near the shopping area, I can give it as a landmark and give a link to the ISC page which gives information about that institute.
I feel that this category will definitely increase traffic to the site and revive IRC a good deal. Visitors coming to a particular city could type "Shopping in Chennai" or "Budget Shopping in Chennai" or "Cheap bargains in Chennai" in a search engine and visit my page. The links that I give in the article will lead them to further pages in IRC, thereby ensuring they spend some time at the site. Looking around the vast information available about products & businesses, they could recommend IRC to others....thus bringing more traffic!
If you give cash credits for such articles, you could get many more members to join & contribute.
Let's try it out - I am feeling quite enthusiastic about seeing IRC's revival!
Faith gives us the courage to tackle the seemingly impossible, as well as the determination to see it through ~ Author Unknown