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  • Category: Google AdSense

    Ctr and cpm

    In the Google AdSense account, there are 2 columns: PageCTR and PageCPM - can somebody please explain what this means?

  • #2660
    Hi VK,

    Page CTR - Clicks Turnover Rate (May be), Means percentage of clicks you got on total page impressions. For Example you got 30 clicks out of 1000 page impressions means your CTR - 3.00%.

    Page eCPM - Means earnings for 1000 page impressions. If you got $ 1.50/- earnings out of 1000 impressions (what ever may be the clicks), your Page eCPM = $ 1.50/-

    I think I have clarified your doubts.

    RK - Some thing special

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